Why do 70% of Yandex.Direct requests fail to reach the measurement stage?

Why do do 70% 70% of of Yandex.Direct Yandex.Direct requests requests fail fail to to reach reach the the measurement measurement stage?

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Why do 70% of Yandex.Direct requests fail to reach the measurement stage?
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Why do 70% of Yandex.Direct requests fail to reach the measurement stage? - Kitchen, Closet, Wardrobe, Furniture, Furniture makers, Cabinet furniture, Solid wood furniture, Furniture made of laminated chipboard, Furniture facades, contextual advertising, Yandex Direct, Telegram (link), Yandex Zen (link), VKontakte (link), Longpost
Telegram (link) VKontakte (link) contextual advertising Cabinet furniture Kitchen Furniture Furniture made of laminated chipboard Solid wood furniture Furniture makers Furniture facades Closet Wardrobe Yandex Zen (link) Yandex Direct
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